Data collection is the process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables one to answer relevant questions and evaluate outcomes.
Who Collects Data and is it Correct?
Today data collection is something that touches all of ours lives — you can’t go online and interact (ie. purchase something, post on social media, google search, etc.) without very large tech firms disseminating and compiling your information. Each and every tech company has a lengthy TOS (terms of service) agreement that users typically implicitly agree to when utilizing or accessing their particular platform. It’s important to read these companies’ TOS, as they can bring insight into what types of data are out there and the ways your data is being used by those companies and their affiliates; and, most importantly, how to get your data under control.
Past or Future?
Everyone has a past — and in America, (hopefully) a future. That American future can be placed in jeopardy due to incomplete, outright wrong, misidentified, or countless other types of bad information. This is such the case with my Google search results for “Tom Mackrola”. First off, the Thomas listings? Not according to my driver’s license supplied by the Illinois DMV. How about old arrests? Wrong guy, wrong place. It happens to the best and worst of us, but with the data collection online practises today nothing is lost—whether good or bad info. Incorrect information is out there; waiting to be seen by someone who you may want to do business with, and speaking things about you that just aren’t true.
So, make sure you look closely at the results that pull up on Google, read your TOS of every platform you visit, and ensure that your data is correct and valid to make sure you put the best foot forward. This is Tom of TomMackrola.com, over and out!